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Gear up. Level up.

Our Vision

Our vision

GEAR was born from the idea that technical apparel should do more than dress an athlete: it should support them throughout every stage of their sporting experience.

Every collection is designed to bring together performance, personality and freedom of movement, while always keeping the identity of the person wearing it at the centre.

For us, a custom kit is more than just technical apparel: it is how a rider, team or community expresses who they are, both in and out of competition.

Innovation, quality and racing spirit guide every decision we make, from the initial design to the finished product.

Will you be our next rider?

Every GEAR collection starts with an idea, a goal and a story to tell. Your project could be next.

Tell us what you need. Together, we will develop a technical, customised solution designed to represent your identity at its best.

BEHIND THE PERFORMANCE

Behind every collection is a precise working method that guides each project through every stage.

From the initial brief and the collection of logos and references, through creative direction and graphic development, to pattern making, production and quality control, every step is carefully managed to ensure consistency, precision and continuity throughout the process.

A structured approach that combines in-house expertise, carefully selected raw materials and a direct production chain.

GEAR develops custom sublimated apparel for teams, motorcycle clubs, riders and sports organisations, designing each collection around the discipline, the client’s identity and the technical demands of its intended use.

From graphic customisation to the choice of materials and fit, every detail helps turn an idea into distinctive technical apparel designed to represent the wearer at their best.

1

Brief

We listen to the client, analyse the project objectives and gather all the information needed to develop a customised solution.

2

design

Logos, colours and style take shape through a graphic development process designed to enhance the identity of the team, company or organisation.

3

Pattern Making

Every garment is developed and reviewed to define fit, proportions and construction details before production.

4

prototype

We create a prototype to assess every aspect of the garment and make any refinements required.

5

Production

Once the project has been approved, the garment moves into production, following defined standards and a controlled supply chain.

6

quality control

Every item is checked before delivery to ensure it matches the approved design and meets our standards of finish.

1

Brief

We listen to the client, analyse the project objectives and gather all the information needed to develop a customised solution.

2

design

Logos, colours and style take shape through a graphic development process designed to enhance the identity of the team, company or organisation.

3

pattern making

Every garment is developed and reviewed to define fit, proportions and construction details before production.

4

prototype

We create a prototype to assess every aspect of the garment and make any refinements required.

5

Production

Once the project has been approved, the garment moves into production, following defined standards and a controlled supply chain.

6

quality control

Every item is checked before delivery to ensure it matches the approved design and meets our standards of finish.

CUSTOMIZATION

Customisation.
Identity.
Performance.

Every project is created to represent the identity of the person or organisation wearing it as accurately as possible. That is why we offer extensive CUSTOMISATION, developing every detail around the client’s specific requirements.

Colours, logos, graphics, names, numbers, technical details… IDENTITY is made up of many elements, each developed to create distinctive apparel that remains recognisable and consistent with your team’s image.

From technical motorsport apparel to lifestyle and corporate collections, every project follows the same approach: bringing together PERFORMANCE, identity and customisation in one product.

MATERIALS

Materials engineered to perform

Every GEAR garment starts with a selection of technical materials chosen to achieve the right balance of comfort, durability and freedom of movement.

We work with qualified suppliers and develop every product using fabrics selected to deliver reliability, fit and consistent performance, both during sporting activities and in everyday use.

Our TAILOR-MADE IN ITALY philosophy also extends to material selection: every fabric is carefully chosen and integrated into a production process that combines experience, attention to detail and consistent quality, creating garments designed to stand the test of time.

STRETCH

BREATHABLE

CONFORTABLE

ULTRA-DRY

DURABLE

UV PROTECTION

PARTNERSHIPS

GEAR partnerships are built around shared values, goals and vision.

We work with riders, teams and organisations to develop projects that bring together identity, innovation and performance.

Together, we turn expertise and experience into opportunities for growth, building authentic relationships that create value both on and off the field.

Every project is different, but our approach remains the same: turning ideas, experience and expertise into technical and lifestyle apparel designed to stand out.

VANNI ODDERA

Italian Freestyle Motocross Champion

VANNI ODDERA

Some riders push the limits. Others jump right over them.

Vanni Oddera is one of the most recognisable faces in European Freestyle Motocross. An athlete, innovator and advocate of Mototherapy, he has transformed his passion into a force capable of creating emotions both on and off the track.

The collaboration with GEAR is built on shared values: authenticity, continuous research, creative freedom and the desire to make an impact.

The Odd Punk collection celebrates this spirit through apparel designed to accompany riders, athletes and enthusiasts through every challenge.

Because Freestyle is another way of seeing the world.

MATTEO MARIANI

European BMX Vice-Champion (Boys 16 category)

MATTEO MARIANI

When the gate drops, words don’t matter. What matters is preparation, courage and the ability to give everything you have in a matter of seconds.

Matteo Mariani knows that feeling well. 2025 UCI BMX Racing World Vice-Champion, 2026 European Vice-Champion in the Boys 16 category and a leading figure in the BMX scene, he approaches every race with the determination of someone who knows that results are built long before the start.

That is the spirit Matteo and GEAR share.

The GEAR BMX 2026 collection was created for riders who see competition as a personal challenge, and who demand performance, comfort and identity from every detail of their equipment.

KYRON BACON (MGR Team)

Rider for MGR Racing Team, competing in the 2026 EnduroGP World Championship, Enduro 2 (E2)

KYRON BACON

Racer · Developer · Competitor

Kyron Bacon is an Australian enduro rider, nicknamed the “Tasmanian Devil” for his aggressive and fast riding style. He currently competes in the EnduroGP World Championship and the Italian Enduro Championship in the Enduro 2 (E2) class. He officially races as a leading rider for Italian team MGR Racing Team, supported by Kawasaki Italia, riding a Kawasaki KX300X.

Conditions change. Tracks evolve. Technology keeps pushing further.

For Kyron, the pursuit of performance is a daily process. From track testing sessions to the development of race-bike setups, every detail is analysed, tested and refined in the pursuit of maximum performance.

It is precisely this approach that led us to create the GEAR MX 2026/27 collection. A partnership built on shared values: passion for riding, continuous research and the drive to improve every day.

Will you be our next rider?

Every GEAR collection starts with an idea, a goal and a story to tell. Your project could be next.

Tell us what you need. Together, we will develop a technical, customised solution designed to represent your identity at its best.